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Four Common Mistakes to Avoid When Buying a Diamond

Four Common Mistakes to Avoid When Buying a Diamond


1. Buying a diamond based only on the certificate.  As Ben likes to say, “the only thing a GIA certificate can’t tell you is if the stone is pretty.” It is possible for a stone to grade well and not have that special sparkle or beauty that you want.

2. Bigger is not always better… understanding carat weight distribution.  Depending on cut or shape of a diamond some diamonds will carry their carat weight differently. For example, a cushion cut inherently will hold more weight in the body of the diamond in comparison to a round brilliant. It is important to look at the spread of the stone. We have sold 7ct stones that spread like a 10ct. 

3. Buying a lab created diamond. If you are concerned with buying a diamond because of ethical reasons, consider buying a post consumer diamond instead of a lab created diamond.  While lab created diamonds quality has greatly improved in recent years, there is currently little to no secondary market for lab created stones. Historically, diamonds have been like gold, they can be resold in times or need or in changing circumstances. But, at this point in time that is not the case with lab created stones. So, if an engagement goes south or years from now someone wants to resell their lab created stone, they may not be able to. 

4. Going it alone. It is great to educate yourself on the 4c’s and to understand the diamond market before you buy, but we encourage people to work with an expert when buying. We have had very smart people come in with a good understanding of  the 4C’s, but still misinterpret the data and come up with the wrong diamond choice. An expert can help you understand how to best weigh the Color, Clarity, Cut and Carat Weight,  while at the same time taking into consideration the 5th C, cost. 



A story of reinvention: One Emerald Bracelet becomes Five Emerald Rings

A story of reinvention: One Emerald Bracelet becomes Five Emerald Rings

Our client Cheri was kind enough to share her story of reinventing her Mom’s emerald bracelet below: “My Mom always wanted an emerald and somewhere after her 4th child was born Dad decided it was time to give her ..her first “service stripe” (the emerald bracelet) for a job well done. Because it is my… Continue Reading

Measure your love by the yard!

Everyone loves diamonds-by-the-yard. They are a classic gift your lady will be sure to love. We have some in stock or you can design your own. Care tip: In order to prevent your necklaces from getting tangled, keep them clasped and  of course separated one from the other. Continue Reading

All about Art Deco Jewelry

Art deco jewelry refers to the stylized designs of the 1920s to 1930s in the United States and Europe. The moniker “art deco” was coined by the French Société des Artistes Décorateurs at the 1925 Paris Exposition. Art deco jewelry especially reflects modern architecture of the day, such as the Chrysler Building in New York.… Continue Reading